【T112018 智胜营销暨 Best Audience Buying 颁奖盛典】TalkingData游戏人群洞察报告

1. TalkingData ——
2. *+, - A-T K AP K T "# - 5 "# 1 0 0 W& 4& / 6 M" M# M$ M' M( M) 23" &3" W& 23" D D D N G 1 0 / D M& 5 0 89 49 − 93" KI D K D K = D -
3. 12 1 2017Q1-2018Q2 -28 2.2% 7 Q 1.4% 1.3% 0.8% 11.83 11.74 0.7% 11.91 1.0% 12.20 12.03 11.59 2017Q1 D 0 0 2017Q2 , 2017Q3 a 2017Q4 T 2018Q1 2018Q2
4. RPG 30 , 8 D 2 0 36.2 M T " 21.2 20.0 19.2 15.1 11.2 7.5 6.6 1 " OB A 22.1 6 39.7 3.0
5. ,D0 2 ,D0 1 8 6 ,
6. 00 9 00 95 9 9 5 85 9TGI i 108l 6 k TGI 2103/* 4 8500 G95 5700 D TGI i 1235 9 I k g k 6 , 2103/* 4 = l 9 k = T a
7. t k k k MOBA T D MOBA k / k 6 = 6 k /8 MMO ARPG k , * 2 t k #a k 1 k n MMO nRPG l0 k g t k T k = k i /8 0g
8. 6 I 6 a TGI D 6 100=8 150 a 87% 13% D 100 5000=8 100-500= 50 0 57% 43% 6 1000-5000= 3 * ,/ *0* G 6 1 2 1 500-1000= 2 T
9. i 2 a 1 g D a 66 126 115 105 85 g *, g/ k 2 g g/ 98 i 151 106 86 108 80 97 108 109 k 133 i T k 89 2 79 VIPkl 96 g 101 79 102 D /8 93 0 k / 41 109 =l 2 2 115 n i 78 94 t g 113 g/ 6
10. D D iG k7 I la 6 9 iG k la kn8 = TGI = I 9 6 Tg 5, 10/2 ,* 3 iG kg iG
11. D gk a 8 t 2 gk 1 I i I 1 2 l I l T gk 0 , * / a nG k g 6 a g G k g = t i I
12. iG t TGI 6 G 2 g 2 163 155 134 123 110 105 86 T 1 * ,/ 93 93 117 116 110 88 87 69 55 = 93 109 59 a *0* I# iG t l 8D n k 8D G 53 g
13. D D k T = t 8 2 0 D D 1 8 TOP3 i i n k 6 8 8 2 TGI=149 n TGI=724 i 8 T n D 6 g/ D n TGI=132 *, a TGI=125 D k 8 TGI=379 TGI=211 a D l
14. a t n t n = 1 TGIa 1 / 0 t 2 2 a , * k 6 TGIa g #i k 1 1 lD 1 1 T8
15. = 2 t = 2 2 t TGI 2 180 150 =8 120 90 0 60 a 0 n g *, i = 30 2 2 1 T i k = 6 D / l k
16. t k 0 g g= TGI=266 4S n 6 *, TGI=219 TGI=209 TGI=204 TGI=203 T a 0 D i1 TGI=225 2 TGI=286 TGI=218 / Dl TGI=136 = 8 TGI=241 TGI=204 TGI=119
17. 0 3 9 6 & + 1
19. Best Audience Buying